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  • Writer's pictureHeather Emrich

Trend Alert - What's Happening in Marketing in 2023 & Beyond?

Technology is continuing to accelerate at a dizzying pace and marketers are either going to adapt or fall behind. Gone are the days of traditional marketing strategies that could be easily applied to every campaign. As we move into this new and complicated technological era, it's more important than ever to stay on top of the marketing trends that are likely to shape the future of the industry.

  1. AI and Automation: In the coming years, AI and automation will play a more significant role in marketing. With advancements in natural language processing and machine learning, AI-powered chatbots and virtual assistants can provide a personalized experience to customers and help marketers to improve engagement rates. With resources such as ChatGPT, MidJourney, and so many others, marketers are able to create complete campaigns from scratch using this technology.

  2. Influencer Marketing: Influencer marketing is an excellent way to reach new audiences, and it's becoming more popular every year. Brands will continue to collaborate with influencers, but they'll focus on developing long-term relationships rather than one-off campaigns. As we've seen with the recent Budd Light debacle, brands will be looking to make meaningful connections vs surface level. Also, with the de-influencing trend, brands will need to ensure their influencer marketing campaigns connect on more than just product-based campaigns.

  3. Video Marketing: Video content has been growing in popularity in recent years, and it's expected to become even more dominant in the future. Brands will need to create high-quality video content that tells a story and engages audiences and story-telling is a big part of that. I see more companies investing in in-house video and story-telling teams.

  4. Social Media: Social media platforms will continue to be a primary channel for marketing in the coming years. Brands need to have a strong social media presence, and they'll need to focus on creating content that resonates with their target audience. As customers become more aware of "corporate" accounts, authenticity and entertainment will reign supreme in terms of growing and engaging with followers.

  5. Personalization: Personalization will continue to be critical in marketing. Brands will need to leverage data and insights to deliver customized experiences that meet the needs and preferences of individual customers. Brands will need to consider the privacy concerns of customers and find a balance between personalization and being "creepy".

  6. Voice Search Optimization: As more consumers use voice search, brands will need to optimize their content for voice queries. This means creating conversational content that matches the way people speak and think. They will also need to consider how AI platforms such as ChatGPT will become the go-to for people searching for content online.

  7. Interactive Content: Interactive content such as quizzes, polls, and augmented reality will become more popular in the coming years. Brands will use these tools to create engaging experiences that build brand awareness and loyalty.

  8. Sustainability and Social Responsibility: Consumers are increasingly concerned about sustainability and social responsibility, and brands that prioritize these issues will be more attractive to them.

  9. Omnichannel Marketing: With so many channels available, it's essential for brands to create a seamless experience across all touchpoints. An omnichannel approach will become more critical in the coming years.

  10. Customer Experience: Finally, customer experience will continue to be a top priority for marketers. Brands will need to focus on delivering excellent service and support, providing personalized experiences, and using data to optimize the customer journey.

Each one of these bullets could become its own article, so if you need help understanding any one of these digital marketing topics - send me a message or book a call with me today.

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